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Everyone’s favourite barbarian battles with one of modern-living’s most confusing problems in this great advert for the upcoming Conan Exiles video game. In this short video we see Conan attempting to put together a torture device according to its instructions, getting his head around the bizarre infographics that anyone who has wrangled with IKEA furniture before will surely recognise. The advert juxtaposes against footage from the game itself, which shows players building fortresses and castles, asking the view “How would you build in his world?” – certainly a lot better than he seems to be building in ours at least.

Conan Exiles|Advert|Gaming|IKEA

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