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Nike’s latest advert feels more like a 90’s sci-fi blockbuster than an advert for running shoes… Choose Go is a feature-film worthy ad that sees the world deal with a “Stopocalypse”, a strange phenomenon where the Earth stops spinning on its axis. The response to this? A worldwide movement where everyone starts running in the same direction, kickstarting the planet back into rotation. A whole host of celebrities star in the ad, from Bill Nye giving us his usual scientific opinion, Kobe Bryant pitching in to lend a hand and Kevin Hart popping up to let them all know they’re running the wrong way.

Nike|Choose Go|Advert|Branded Content

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