The superstition has been the same for centuries: saying cheers with a non-alcoholic drink is bad luck. Well Heineken is here to change that.
In this charming and ambitious video, Heineken showcase scenes throughout history in which people with soft drinks cheers their friends, much to the disappointment of the people around them.
Luckily Heineken’s zero-alcohol beer lets our leading man blend in and join the crowd with a hearty cheers in the bar.
It’s a very well produced, slickly edited commercial from the beer brand and guaranteed to put a smile in your face, particularly if you’re a not a drinker and can relate to this situation.
Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.