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Virgin Media’s brand ambassador Usain Bolt has been given an animated make-over in their latest advert.


The #SwitchToSuper campaign builds on his being the fastest man on the planet to advertise their super-fast broadband – while the last advert may have seen him choosing a suit, this switch to animation sees him in action stopping a runaway train.

Virgin Media Adventures Of Bolt Gif1

The move to animation was hinted at in the previous ad, and now that we get the first look at Super-Bolt in action it makes a lot of sense. The animation styling is super stylised and fast paced, allowing for comedy and action while staying true to the brand message of speed.

Virgin Media Adventures Of Bolt Gif2

Virgin Media|#SwitchToSuper|Usain Bolt

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