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This colourful animation from Gas Networks Ireland introduces the company’s fully renewable gas network to the country through stop-motion style effects and twee visuals.

 

Presented in a one-shot format through the use of clever transitions and a constantly moving camera, props for the video were actually created in real life then rebuilt using CGI. This gave animators more flexibility when crafting the movement of the animation, while allowing them to keep the signature authentic feel that only stop-motion can give you.

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Progress Naturally|Gas Networks Ireland|TV Commercial

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