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Forest Whitaker, Harrison Ford, Ilana Glazer and more star in this big-budget advert from Amazon for 2019’s Super Bowl.


Titled ‘Not Everything Makes The Cut‘, the advert plays on the idea that the company has been trialling putting its Alexa home assistant in different devices, not all of them successful. We see examples of Alexa in toothbrushes, a dog-collar Alexa that actually responds to dogs, and a finale which sees Nasa twins Mark and Scott Kelly accidentally turning off all the lights on the planet via an Alexa in the ISS.

not everything makes the cut – amazon super bowl liii commercial gif1

Amazon|Super Bowl Advert|2019

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