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The Paralympics are back! This new advert from Channel 4, filmed under lockdown restrictions in May, features some familiar scenes of birthday Skype calls and the PM’s coronavirus briefings – along with some less familiar, behind-the-scenes peeks of Paralympian training regimens.

Set to a cover of ‘So You Wanna Be A Boxer’, Super. Human. highlights the injury, strain and endurance so routine to Paralympian life with footage of blood, bruises, X-rays and even a dedicated ‘puke bucket’. And a scene featuring wheelchair rugby athlete Kylie Grimes outside an inaccessible cafe reflects on the everyday lack of accommodations for those of us with physical disabilities.

This fantastic montage, bringing together the mundane and the extraordinary, also addresses the othering that heroisation can bring. The final shot shows Boccia player David Smith smashing the ‘Super’ in the title – bringing the focus back to the human.

Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.

Channel 4 | Super Human | Trailers

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