São Paulo is home to some 20,000 homeless people, and the city was finding it hard to get them to use homeless shelters for one reason – most shelters did not allow pets and they did not want to leave their dogs behind. After these rules changed and kennels were installed at homeless shelters around the city, there was then another problem – how do you communicate this change to people who do not have phones, social media or a television? The answer was an initiative that worked with street artists to create informative murals in areas where the homeless would see them, in underpasses and under bridges, telling them that there was a shelter waiting for both them and their furry companions.
São Paulo|Brazil|Homelessness|Street Art
Love great video content?
We’re hand-picking the best videos from around the web and putting them in one place.
Explore The Video Suite
Create great video content?
We’re building an exclusive network of filmmakers to work with us on exciting new video projects.
Get started with Pitch It!
