Carlsberg kill off their old beer recipe in this James Bond style advert. The main character acts as a typical Bond villain, by killing the old beer recipe in a sinister way.


The ad starts off innocently enough, with the main character, played by actor Mads Mikkelsen rowing across a lake, telling us that the beer is changing its recipe. He tells us how the company was too focused on being the biggest beer, not the best beer.

Carlsberg Kill Off Their Old Beer Recipe In This James Bond Style Ad gif of mads

As the ad goes on, he tells us how the old person who was responsible for the old recipe should probably be dealt with. In the same way the Mafia bosses off their old members, Carlsberg make their old brewmaster “disappear”. The ad ends by implying that the old brewmaster is no longer with us, and sits at the bottom of the lake that Mads is rowing across! It’s fitting that Mads should play a James Bond style evil villain, as he actually did play one in Casino Royale, when he took on the role of Le Chiffre!

The Lake|Carlsberg|Ads and Promos

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