Business Insider looks at why car companies spend millions on concept cars they’ll never release. Every year, amazing looking concept cars are trotted out by all the big brands. They look cool, futuristic and ground-breaking. But they never make the transition from big car media events to the car showroom.


So why spend all this money? Well, this video tells us about the reasons why concept cars are made and the benefits that they have for car makers. The number one reason is hype. The cars get people talking and are a good way to get people who might otherwise not be interested in car brands interested.

Gif of concept car turning on lights

It’s also a good way for car brands to gauge what kinds of things that people want to see in cars. Things like driverless cars and new tech might be too buggy at present to roll out in purchasable models. But for the super-cool concept this isn’t as much of a problem, as no one will actually have to drive one home!

Concept Cars|Business Insider |Mini-Doc

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