Canon shows us how cameras helped to change the world of skateboarding forever in this awesome ad.

In it, we see some skilled skaters showing off their abilities and show us their best tricks. They tell us how building up your rep as a skater takes years of hard work and practice. They also reveal how most people will get a lot of broken bones along the way too. Ouch.

Canon Tells Us How Cameras Changed Skateboarding Forever image of Canon

For some, they’re happy to just get some kudos off their close mates, but for others, they want all the glory. Filming a tape in skating and sending to brands is often the way that skaters make a name for themselves. Getting “footy” is a key element to the success of anyone who wants to stand out from the crowd and become a household name. In this video, we see how Canon allows people to capture their best moments on film and share them with the world. It’s a brilliant and fun ad that taps into skating culture.

Canon|One One-Thousandth|Ads and Promos

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