Skip to main content

Canon’s latest campaign title Start Your Next First is an attempt to inspire their customers to capture their next big adventure using their cameras and equipment. The campaign is kicked off with this fast-paced video, which saw the company challenge elite parkour athletes Storror to complete a world first – free-running their way from Europe to Asia. The video sees the team jumping and twisting their way through the city of Istanbul, where they eventually come up to the Bosporous Straight which separates the two continents. Rather than use the bridge like everyone else, they hop their way across several different boats to cross the water, all of the action of course being captured using Canon’s kit.

Canon|Start Your Next First|Istanbul|Parkour

Love great video content?

We’re hand-picking the best videos from around the web and putting them in one place.

Explore The Video Suite

Create great video content?

We’re building an exclusive network of filmmakers to work with us on exciting new video projects.

Get started with Pitch It!

Recent Posts

Charities & Causes

Poignant Video From CALM Shows Last Videos of Suicide Victims

This short video from CALM (Campaign Against Living Miserably) highlights the invisibility of some mental…
Big Brands
Love Rules All In Calvin Klein Pride Campaign
Counting Sheep In New York Parks
Don’t Let The Sinkhole Get You Down In Bob’s Burgers Trailer
Big Brands
Pet Shop Boys Bridge The Atlantic In CK Palace Campaign

Leave a Reply