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Canon’s latest campaign title Start Your Next First is an attempt to inspire their customers to capture their next big adventure using their cameras and equipment. The campaign is kicked off with this fast-paced video, which saw the company challenge elite parkour athletes Storror to complete a world first – free-running their way from Europe to Asia. The video sees the team jumping and twisting their way through the city of Istanbul, where they eventually come up to the Bosporous Straight which separates the two continents. Rather than use the bridge like everyone else, they hop their way across several different boats to cross the water, all of the action of course being captured using Canon’s kit.

Canon|Start Your Next First|Istanbul|Parkour

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