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Cadbury’s new ad, called “High and low” shows us how important it is to spend time with your grandparents around Easter.

In the same light as their “donate your words” campaign, Cadbury reminds us of the importance of making time for our elderly relatives. Many older people in the UK often go days without seeing anyone or speaking to anyone. In this ad, we see a grandfather hiding Easter eggs for his two grandchildren. You can tell that he’s quietly excited to be getting a bit of company.

When his grandkids arrive, he gives them a big hug. In that moment, you can see just how much it means to him to be able to spend some time with his loved ones. The ad is really stripped-back and wants to show us the simple actions that we can take to make the people around us feel less lonely. Cadbury reminds us to think about our own relatives that might be on their own this Easter as well as the people that we don’t know who won’t be getting any visitors this holiday.

Cadbury|High And Low|Ads and Promos

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