Burger King take aim at their rivals McDonald’s famous “Happy Meals” in this new ad. Burger King make the point that no one wants to be given a happy meal if they’re not feeling happy themselves.


As part of Mental Health Awareness Week, Burger King are launching a series of “Real Meals”. Instead of getting a Happy Meal from McDonalds, customers can choose a Blue Meal, Salty Meal, D.G.A.F Meal or, if they are feeling happy, A YASSS Meal. The people in the ad point out that people’s feelings are a lot more nuanced than just happy and sad.

With that in mind, Burger King say they want to reflect a wide spectrum of emotions with the meals that they offer! It’s a really inventive promo that makes a serious point about mental health, that’s also being really entertaining to watch. We can all relate to the main characters in the commercial, as we’ve all been in down in the dumps at certain points in our life!

Real Meals|Burger King|Ads and Promos

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