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Burger King went viral in 2017 with this video campaign against bullying. In the video, a group of actors played out a scene in front of real customers where a young boy was getting bullied by his peers. The same customers were then given a burger that had been “bullied”, and their reactions to each situation were quite extraordinary. The video reached a huge audience and opened up a full discussion about the problem with bullying with today’s teens, and the campaign kickstarted Burger King’s brand of “putting the crown on everybody’s head”.

Campaign|Burger King|Anti-Bullying|Viral Video

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