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The cute new TV advert from British Telecom imagines a world where messages are sent through the use of paper aeroplanes. Set to the Madness classic It Must Be Love, we see examples of times when messages are the most important – from the joyful birth of a child, a team scoring a goal or first day of school (there’s also a sad one of a bloke getting stood up at a bar to be fair). The advert culminates in a girl receiving an enormous airplane from what we can assume is her partner, reinforcing the message that telecoms can be used for good things in the world.

BT Moments|TV advert|Branded Content

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