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Ford’s cinematic new advert The Future is Built features Breaking Bad star Bryan Cranston singing the praises of America’s manufacturing prowess.


We see Cranston in a multitude of situations where he points out that it wasn’t talking that got things done, it was hard working blue collar people doing their jobs – he first appears as a benevolent tech guru a la Steve Jobs, before becoming President, a NASA technician and even a robot…

the future is built built ford proud ford gif1

The advert highlights Ford’s desire to build into the future, showing their investment in new technologies and software that will push them further in the automotive industry. Cranston’s big-budget appearance is the start of a huge Built Ford Proud campaign which will see a multitude of cross-channel content.

Ford|The Future is Built|Bryan Cranston

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