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Illana Glazer, star of hit comedy series Broad City, features in this great ad from Nike. In it, Illana learns about the benefits of running in a funny way.

Most people get into running because it’s a good way to loose weight and stay healthy. But for other people, they need more of a reason than that to pop on their trainers and go for a jog. In this video, Illana learns about the other perks of having running as a hobby. You can cancel last minute plans because you’re preparing for a “big run”. You can “carbo-load” on unhealthy foods and not get judged. The benefits are endless.

It’s a really funny and creative ad that perfectly utilises the excellent comedic skills of Illana. The comedian became one of the hottest names in comedy after her show Broad City gained a global audience. The ad is for the new Nike Joyride, the latest running shoe from Nike. The whole ad campaign around the shoe has been focused on the fun side of running. Nike are looking to put the “fun” back into functional running trainers.

Illana Glazer|Nike Joyride|Ads and Promos

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