Zeina Nassar stars in this moving ad for Nike Germany, where she has a serious knockdown. Can she recover?
In the ad, we see Zeina fall down on the mat of the boxing ring, as she’s given a critical blow by her opponent. She lies down and the count begins. She has 10 seconds to get back up. As the ref stars counting, we see inside Zeina’s mind. She thinks back to her childhood and how her family tried to stop her boxing. She thinks back to all the funny look, the discrimination and the doubters.
As the count goes on, it looks like she’s not going to get up. As the the ref gets to nine on the count, Zeina looks out into the crowd and sees a young girl cheering her on. Inspired, she gets back on her feet and gets ready to fight again. It’s a great ad that shows us how important role models can be. The world of boxing is still dominated by men and there are hardly any pro female boxers that are Muslim. Zeina is inspiring women like herself from Germany and around the world to follow in her footsteps.
Zeina Nassar|Nike Germany|Sports
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