Boss announced the launch of their ALIVE fragrance with this ad featuring Emma Roberts, Bruna Marquezine, Laura Harrier, and Chloe Bennet.

They all sing the hit song What’s Up by The Four Non-Blondes in the different bits of the city that they live in. Some belt it out on their daily commute, others sing it in the shower and some dance around to it in their front room. Each of them seem to be massive fans of the 90s classic and can all recite it with amazing accuracy. True fans indeed.

Towards the end of the video, we see the girls all meet up for a night out. Seeing the five of them coming together and having a laugh is really nice. Each of them brings their own fun and unique personalities into the ad and it’s really entertaining to watch. Boss’ new perfume is for women who want to have a good time and make the most out of life. We’re a big fan of this vid. Did you enjoy the ad? Let us know your thoughts in the comments down below.

Boss|ALIVE|Ads and Promos

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