BMW released this amazing short film that tells the true story of how their tiny Isetta car was modded to smuggle people into West Berlin.
During the Cold War, Berlin and Germany was split into East and West. The West was controlled by the Americans, British and French. It was far more prosperous and free than the East , which was controlled by the oppressive USSR. Crossing from East to West was illegal and thousands were killed trying to make the trip.
In this incredible short film, we follow the story of how a group of smugglers changed the interior of a titchy BMW Isetta so that it could fit people inside in a way that made them undetectable. It was a successful idea and the film shows us the real story of how a family was reunited thanks to the bravery and innovation of the smugglers. The film ends with footage of the reunification of East and West Germany in 1989. It’s been nearly 20 years since the two countries were re-joined and this ad reminds us of the long path towards freedom that came before.
BMW|The Small Escape|Big Brands
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