Why are young people so obsessed with their phones? Do we really all have our heads in the clouds? Or is there something else going on? Billie Eilish and Telekom are determined to change the relationship between young people and their phones.
“Some people say that our generation has its head in the clouds—that we don’t live in the real world. But we always think about WHAT WE DO NEXT. Because the future matters. And we’re fighting to make this world a better place. That’s why we stay connected. That’s why we live online. Together with Billie Eilish, let’s show them how technology has empowered us to make a difference!”
The video is a great combination of live action footage and motion graphics accompanied by a lilting voiceover and book-ended by Billie Eilish herself.
The message of tech positivity and digital optimism is a contrast to what we’re used to seeing when we think of young people scrolling on their phones, but then this has been made by a telecoms company – so you can make up your own mind.