BBC Sport released this exhilarating promo for this year’s netball World Cup. The competition takes place every 4 years and this summer it’s being held in Liverpool.
In this ad, we’re taken inside of a netball court, during a high intensity game. As one player goes to throw the ball, the ad goes into slow motion. We can hear her thoughts, as she frantically decides where to pass the ball. She has 3 seconds to make the perfect decision. She knows that one wrong move could cost her team the game. She picks out a player and lands the perfect pass, sealing the win for her side. The sequence is breath taking to watch and feels like a scene that’s straight out of a Hollywood action movie.
This ad is the latest promo to feature in the BBC’s “Change The Game” advertising campaign. The broadcaster made a number of empowering ads ahead of the FIFA Women’s World Cup that also had an intense and powerful style. It’s great to see the corporation going all out in their campaigns for female sporting competitions this summer. This ad perfectly represents the high intensity nature of the sport and reminds us just how exciting netball can be to watch.
Netball World Cup|BBC Sport|Sport
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