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BBC 2 has been given a whole new look, with a series of idents that signify the re-branding of the channel. Taking the simple shape of a curve and twisting it with different colours, materials and shapes, the re-branding of BBC 2 is designed to be more attractive to younger audiences with a modern, non-linear way of consuming content.


Just before the channel switched over to the new design, this compilation of some of their most class “2” idents was aired, and it serves as a trip down memory lane as some of the more iconic 2’s roll across the screen…

bbc two (network) goodbye to the '2's gif1

The thing with TV idents is that while you might not actually be able to name any, they are so deeply buried in your subconscious that when you see them you’ll instantly be hit with a wave of nostalgia – there’s such classics here as the blooming flowers 2, cuddly toy/backflipping 2, paint bucket splash 2… If you don’t recognise at least one then you definitely weren’t paying attention.

BBC 2|Re-Branding|TV Idents

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