Basketball star James Harden explores London with Adidas in this video. He gets to know the capital and takes in some of the sights.
In the first part of the video, he meets some aspiring young basketballers. He drops into an under 18’s basketball training session at the University College London. The kids go wild when they see Harden walk in. It’s no surprise, as he’s a legend of the sport and is the biggest player at his club, the Houston Rockets. He shows the kids some new skills and gives them a pep talk about how he got to where he is today.
After that, Harden heads to Emirates Stadium, home to one of London’s biggest clubs, Arsenal FC. He links up with winger Reiss Nelson and the two face off in a “crossbar challenge”. Harden’s even given a personalised Arsenal kit with his name on the back. This promo is a really cool idea from Adidas. The brand sponsors both James Harden and Arsenal. It’s a great idea to bring an American sporting icon over to the UK and introduce him to British audiences. Welcome to London, James.
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