Portland Trail Blazers star Damian Lillard talks to himself in this ad from Adidas.
In it, the basketball player throws shots at another version himself. As he does it, he asks a series of questions. Who are you? Why do you play basketball? How do you handle the pressure? He answers the question with ease, saying he’s a top basketball player and that he plays because he wants to represent his local area, team and family. He finishes by cooly saying that he doesn’t even feel any pressure, he just plays for the love of the game.
The message of the ad is that you don’t need anyone but yourself to achieve greatness. It tells you to look inward to find answers and to not rely on other people. All too often, we look to our heroes for inspiration, but Adidas tells us that we can tell ourselves everything that we need to know how to succeed. It’s a really cool concept for an ad and Adidas pulls it off brilliantly. It shows us how having self-confidence can go a really long way and can help us to get to where we want to be.
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