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What says ‘insurance’ to you? Is it birdwatching? Then you’re in luck! Insurance group AXA have released a charming and beautiful short film about birdwatching.

More specifically, it’s about a little girl and her grandfather bonding over their love of birdwatching in the English countryside.

It’s a perfect example of branded content that puts the narrative first and the brand second. It creates a warm sense of empathy towards the brand.

Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.

AXA | Birders | Branded Content

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