Aviation Gin pokes fun at people who were born on the 29th of February in this clever ad.
How old were you when you had your first drink? We’re sure your answer isn’t 84. But Arlene, the woman in this ad, has had to wait decades longer than the rest of us to enjoy an alcoholic beverage legally. That’s because she was born on the 29th of February 1936. That means that she only celebrates her birthday on leap years, making her actual age 21. 2020 was the first year that poor Arlene could actually legally drink alcohol.
So, as a treat, Aviation Gin got a present for her. A bottle of their gin. Her first alcoholic drink ever was from them. It’s a clever and funny ad that points out the awkward situations people who were born on leap years find themselves in. We love this promo from Aviation Gin. Ryan Reynolds bought the company a few years back and has injected is signature style of comedy into all of their marketing campaigns.
Aviation Gin|Arlene’s Big Leap|Ads and Promos
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