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Audi takes us into a tilted world in this interesting advert. In it, we see the whole world slightly askew.

Everyone is leaning heavily to one side, but they’re still going about their day-to-day tasks. It’s really weird seeing everyone all lopsided. They all kind of look like they’re doing the leaning dance move that Micheal Jackson did in the music video for Smooth Criminal. But why are they all like this?

It’s revealed the the world is “out of balance”, which is causing everyone to stand like this. It’s a metaphor for how our planet’s climate is becoming unbalanced and isn’t quite how it should be due to to global warming. In this ad, as people start to do things which help the environment, they become balanced again. The ad ends by telling us that Audi’s new sustainability plans will also help the world to become balanced again, as they plan to drastically reduce their carbon emissions by 2025. One of the big ways in which they’ll do this is through their new fleet of fully electric E-Tron vehicles.

Audi|Tilted World|Ads and Promos

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