“When information becomes abundant, attention becomes the scarcest resource.” This is a powerful opening statement for this animated video from RSA Shorts, about the attention economy. But what exactly is the attention economy?

The economy today is measured in clicks. Engagement. Time spent on site. Designers of apps and devices are focused on making us spend as much time with them as possible, because it drives revenue.

It means our attention is being pulled from our long-term goals, like learning an instrument, writing a book, going travelling.

Our relationship with technology has fundamentally changed quite dramatically in the last few years, and this fascinating video about the attention economy explains exactly why.

But now we have your attention, what else would you like to see on TheVideoSuite.com? Just like Netflix, our main competitor is sleep. Let us know in the comments below!

RSA Shorts | The Attention Economy | 2D Animation

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