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As summer draws to a close, online fashion retailer ASOS have released this heavily stylised video for their Autumn/Winter 2018 season starring the iconic fashion game-changer Jazzelle Zanaughtti.


Jazzelle – known for her androgynous and deeply individual style – is shown at first being beamed down to Earth like an alien being, before the advert bursts into a montage of the model in different styles and situations.

asos aw18 my style is never done gif1

The video encompasses a range of different looks to suit each section – there’s a black and white homage to silent romantic movies which sees Zanaughtti in a classic suit, a section which sees her dressed as some kind of cowboy from the future surrounded by tornados, and even an animated section which sees the model fighting an army of robots…



Director: Terence Neale
DOP: Benoit Soler
EP: Sophie Hubble, Park Pictures
Producer: Rozanna Rocha-Gray, Romance Films
Production: Park Pictures, Romance Films

ASOS|A/W 2018|Jazzelle Zanaughtti

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