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Watch the trailer for Patagonia’s documentary Artifishal. It documents the fight to save wild salmon from extinction. Severe over farming combined with a less habitable ocean is driving down the numbers of wild salmon at an alarming rate.


Patagonia looks to shine a light on the issue in this documentary by speaking to environmental activists who tell us about the true impact of over farming. The trailer points out the staggering truth that salmon could become severely endangered or even extinct within our life time.

It’s amazing to see such an eye-opening documentary come from Patagonia. The brand specialises in clothes for the outdoors, and this doc shows that company want to help protect the outdoors so people can go on enjoying them from years to come. They strive to make the world a better place with their sales too, with 1% of all of their profits going towards environmental causes.


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