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The latest advert from Apple for the iPhone XS and iPhone XS Max highlights the devices’ massive screens and camera through an Ant-Man style compilation of things growing to a ridiculous size.


Beginning with a girl taking a photo of her cat – which then proceeds to grow about the size of a bus, the rest of the video shows a quick montage of giant objects and animals in a variety of situations.

iphone xs — growth spurt — apple gif1

Titled Growth Spurt, the tv commercial is a clever and lighthearted way of showing off the new hardware’s bigger capacities and Super Retina screen sizes, as well as high-definition camera with better settings all round.

Apple|Growth Spurt|TV Commercial

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