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Apple shows us just what their new iPhone cameras can do in this brilliant promo.

In it, we follow some pro off-road bikers around the Al Kharrarah desert. They race around the massive orange-coloured sand dunes at break-neck speeds. The riders are fearless, as they drift around the stunning landscape. We get to see some amazing shots in the video. Some are of the brill skills of the riders themselves are others are of the beautiful surroundings.

It’s impressive that the entire ad is shot on iPhones. Their new cameras are so advanced that they can make top- quality ads like this. They’ve made other ads like this too that really show off the capabilities of their new models. What’s even more interesting is that this ad also demonstrates that the new phones are pretty durable too. They’re strapped to the bikes and buggies and are constantly getting covered in sand and muck. They still manage to hold up throughout though. It’s an innovative and interesting promo from Apple.

Apple|Shot On iPhone|Big Brands

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