Apple have a huge “snowbrawl” in this ad. We’ve all had a snowball fight before, but this vid takes things to a whole new level.

In it, we see a group of kids preparing for a snow war. An opposing group comes towards them, ready for battle. The first ball is thrown and chaos ensues. The whole thing plays out like a military movie. It’s like a kid’s version of Saving Private Ryan. But who will come out on top? Who will take the crown as the king or queen of the mountain?

After a lot of fighting and some sneaky tactics, a young girl takes the crown and officially wins the snowbrawl. It’s a really fun and inventive ad from Apple. What’s even more impressive is that the whole thing is shot on an iPhone. Apple tells us that we can make epic films just like this one using nothing but our iPhones and a bit of ingenuity. It’s a really unique and innovative way for Apple to showcase the capabilities of their new phone cameras.

Apple|Snowbrawl|Ads and Promos

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