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Amazon Music enlists the skills of silky smooth songstress Alicia Keys in this animated ad.

In it, we see an animated version of the singer’s mouth belting out her hit song Underdog. The tune is an ode to all the under-appreciated  hard workers in society. Single mothers, young teachers, student doctors and soldiers all get shout outs. Alicia wants to remind us about the people who are often forgotten about, despite the important roles that they play in our society.

The song is a capella and the ad ends with the slogan, “all you need is your voice”. Amazon are trying to make their voice-controlled devices as seamless as possible with their music streaming services. More and more people are simply asking for their favourite tracks rather than searching for them themselves. It’s a clever and inventive promo from Amazon that reminds us just how easy it is to listen to our favourite artists on their devices. All we have to do is ask.

Amazon Music|Amazon|2D Animation

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