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Supermarket chain Aldi’s face of Christmas Kevin the Carrot has returned, and this time finds himself in a sticky situation.

 

Spoofing the iconic “holidays are coming” advert from Coca Cola, Kevin is seen to be driving a massive red truck down snowy roads. The advert takes a literal turn when he spins off a bend, hanging over the edge of a cliff Italian Job style.

aldi kevin the carrot christmas cliff hanger advert gif1

The advert ends with the hashtag #SaveKevin, a clever marketing ploy that leaves viewers on a literal cliff hanger to find out what happens. The follow up will surely reveal the ending, but for now it’s good to see engaging content that riffs off another brands nostalgia.

Aldi|#SaveKevin|Christmas|TV Commerical

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