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Air is a simple but effective advert by Nike to promote their Air-trainers and associated products. The short advert focuses on the simple act of breathing, with the intensity increasing as we see people taking part in various sports and means of exercise. The sound design of the advert is impeccable, and each breath feels like you are taking it in yourself. It’s also a great way of visually representing the main focus of the product, leading to the short but memorable tagline “Air moves you”.


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