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Transport For London’s powerful new TV advert tackles the ever-present issue of air pollution by taking something inherently impossible to see and making it visible. The ad takes place in a school, showing us school children playing and running around a yard full of giant bubbles, all representing the carcinogens and general pollution that we breathe in without realising it. Soundtracked by an eerie child’s choir rendition of the The Hollies classic The Air That I Breathe, the video does a brilliant job of showing the problem in a real world perspective, as we are forced to consider the well-being of children when it comes to living in densely populated areas.

Transport For London|Air That I Breathe|Air Pollution

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