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Editor’s Choice

John Lewis & Partners Christmas Ad 2018 – #EltonJohnLewis

The most anticipated piece of branded content of the year has arrived – the John Lewis 2018 Christmas advert is finally live and it’s a festive celebration of the life of one of the greatest British songwriters of all time: Sir Elton John. Titled The Boy and The Piano, the advert charts John’s ascent to fame through his chosen instrument – soundtracked to his most famous ditty Your Song, we see his transition from young boy plucking diligently away at the keys all the way through to gyrating rock star selling out stadiums. The advert backtracks all the way to his mother purchasing him a piano, leading to the tagline “Some gifts are more than just a gift”

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