Willow Smith stars in the exciting new ad, where Adidas show off their 100% recyclable sneakers. In their words they’re “Made To Be Remade”.
The advert shows us the wear and tear trainers go through in their lifespan. Like all things, eventually the trainers get worn out and need to be thrown away. But Adidas tell us that when we throw away these shoes, we aren’t really throwing them away, just giving them back to be remade into a brand new pair of shoes once again.
It’s an impressive boast from Adidas and they really can back up their claims! The shoes are first made out of recycled plastic from the ocean and they can be fully recycled into a new pair once they’re thrown away. It’s a really interesting concept and this ad demonstrates the idea in a really engaging and interesting way. Well done to Adidas for making a pair of cool-looking shoes that don’t have a big carbon footprint.
Willow Smith|Adidas|Ads and Promos
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