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Adidas made this cool stop-motion ad to announce their new Stan Smith trainer line that they’re releasing with skate brand F***ing Awesome.

The ad begins with a man waking up in a messy room. As he switches off his alarm, he knocks his shoes down into a pipe by accident, which then fall into a Wallace And Gromit-style contraption. Then, the shoes are burnt until they’re black, then dyed orange. The shoes go through another set of twists and turns and then are catapulted onto the man’s feet. He’s chuffed to have a nice new pair of sneaks for free.

Adidas Made This Superb Stop-Motion Ad For Their New Stan Smith Sneaker image of Stan Smith

The ad looks to show people that the Stan Smith trainer is going in a totally new direction. It’s been a fashion icon for years, but has typically retained a simple and understated look. But now, we’re seeing a whole new side to this trainer, as this line douses the shoe in bright and loud colours. It’s fitting that a shoe that’s this off-the-wall should be announced with an ad that’s quite quirky as well.

Stan Smith|F***ing Awesome|Stop-Motion

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