Skip to main content

Adidas and Foot Locker travel to London and Paris to meet two creative rappers to find out how their area inspires them.

Kojey Radical grew up in Hoxton, East London. The area is a hub for creative talent and awesome street art. It’s got a complicated history though and was previously known as a run-down part of the capital. Over the past 10 years, Hoxton has gone through rapid gentrification, but still retains much of it’s working-class spirit. It still produces plenty of talented artists and creatives, just like Kojey himself.

Adidas & Foot Locker Travel To The Cities That Create image of Foot Locker

Oboy takes us for a tour around the Villeneuve district in Paris. He says it’s a bit grey and ugly, but it’s the people and residents here that make it special. It’s always alive and buzzing and there’s always someone around to hang out with. Much like Hoxton, the area fosters creativity and excitement, with countless musicians and footballers coming out of the district. Are you inspired by the place you’re from? Let us know down in the comments below.

Adidas|Foot Locker|Ads and Promos

Love great video content?

We’re hand-picking the best videos from around the internet and putting them in one easy to use place.

Explore The Video Suite

Feeling inspired by this?

Create your own video content with Nemorin Film & Video, the world’s branded video agency. Get started today.

Nemorin.com

Recent Posts

Big Brands

Cart Away To Fixed Price Heaven With Tesco Mobile

Ah... The lonesome, empty shopping trolley. Nothing quite sums up 'bleak' like an abandoned cart…
Ads & Promos
Bonsai Goes Wild In This Ad For Hornbach
Big Brands
Feel The Gaze With Google’s New Accessibility Function
Ads & Promos
Ryan Reynolds Is Torn Between Cyber And Soccer
Ads & Promos
Celebrating Smart Bodies With Elvie

Leave a Reply