Adidas launched their inclusive swimwear range with this Liquid Billboard installation, a huge water tank erected on a beach in Dubai. With one transparent side, the tank served as a very public swimming pool – promoting confidence in people who aren’t always encouraged to swim.
The ‘billboard’ also had underwater cameras, projecting swimmers onto Dubai’s largest digital display – and every swimmer also received a personalised poster for the brand, with a photo of themselves in the pool.
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