Adidas announced their new line of Asian-inspired outfits for Chinese new year in this epic ad.
In it, we see various Chinese celebrities modelling the fresh clothes that include references to ancient artworks and fashion from the region. The old styles of traditional China are given a 21st century update in time for new year at the end of this month. The celebrations are usually huge and it’s one of the biggest events in the Chinese calendar.
The ad also includes traditional dancing and outfits as well as some impressive martial arts moves. It’s a really entertaining vid that shows us that brands like Adidas are looking to create more bespoke content for Eastern audiences. Although gift giving isn’t something people normally do for Chinese new year, families will often give each other red coloured envelopes stuffed full of money. We reckon plenty of people will be emptying their envelopes inside of Adidas shops after watching this awesome video. What did you make of the video? Did you enjoy it? Let us know down in the comments.
Adidas|Chinese New Year|Fashion
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