Skip to main content

Adidas announced a new insole that will track your football games in real life and will give you rewards on the FIFA video game.

Every avid FIFA fan is always looking for new ways to improve their rankings and skills. But a cheeky joke in footy circles is that players who spend all their time playing the virtual version of football aren’t so good on the pitch. Now, those FIFA fans will be able to prove the doubters wrong, as they’ll be rewarded when they complete a number of challenges. They range from smashing in free kicks, to running certain distances to learning new skills. Players will also be able to look at global leaderboards to see who’s doing the best in the world.

Adidas' Boots Will Improve Your Players On FIFA When You Play In Real Life image of Adidas

It’s a really unique concept from Adidas and they perfectly bring the idea to life in this fast-paced promo. The lighthearted ad features both a virtual and real version of Juventus midfielder Paulo Dybala. The vid sees loads of talented players building up their online stats with their offline skills. Considering how much some youngsters love video games, could this trend help create the next Lionel Messi or Ronaldo? Hmm, we’ll have to wait and see about that…


Love great video content?

We’re hand-picking the best videos from around the internet and putting them in one easy to use place.

Explore The Video Suite

Feeling inspired by this?

Create your own video content with Nemorin Film & Video, the world’s branded video agency. Get started today.

Recent Posts

Ads & Promos

Get Up With Co-op!

A little bit of summer holiday inspiration... Check out this promo from Co-op, showing how…
Big Brands
Catch Some Summer Love With McDonald’s
EE Help Tackle Sexist Abuse With Hope United
Big Brands
Adidas Dive Into Swimwear Equality
Online Campaigns
Check Out VICE’s Unfiltered British Museum Tour

Leave a Reply