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Highsnobiety take a deep dive into the history of one of the most iconic logos of all time in this interesting short documentary. The adidas Three Stripes logo has been a dominating force in pop-culture for decades, and a mainstay of sports, fashion and music through its celebrity endorsements and mass-appeal throughout the years. Tracing it back to its earliest iterations and inspirations, the video talks about how the Dassler brothers began the process of making sportswear fashionable through their two companis adidas and Puma, and shows us all the different iterations of the famous Three Stripe logo as it has evolved and developed over time.

adidas|Behind The Logo|Highsnobiety

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