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7UP’s #BackToCool campaign tries to build on the brand’s long-standing image as a colourful and creative company with this latest clever TV advert that blends together live-action footage and animation. The video consists of a guy performing magic tricks with cans of 7UP that are enhanced through the animated graphics on his t-shirt – cans change colour and design, disappear into nowhere and at some points are even pulled into the t-shirt by the animations. It’s a vibrant and simple way to mash-up two styles of film-making and something that fits in with the brand’s central message of fun.

7UP|#BackToCool|TV Advert

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