Method Studio’s pushed the boat way out when they were tasked with producing the sponsor reel for the Association of Independent Commercial Producers… They came up with the idea of showcasing the AICP sponsors as various dancing avatars, created using motion capture technology paired with particle simulation and dynamic animation. The result is a joyous burst of colour as these characters throw themselves about the screen in increasingly extravagant ways.
AICP Sponsor Reel|Animation|Dance|Motion Capture
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