In these uncertain times, small acts of kindness can go a long way.
We’ve found 10 acts of kindness from brands during the Covid-19 outbreak. Whether it’s donations, advice or just something to cheer us up, these brands have helped us in some way during this crisis.
Guinness – An Alternative St.Patrick’s Day Message
Typically, St Paddy’s is marked with huge parades across the world. But in many major cities, the parades have been called off due to concerns over the spread of the virus. Guinness encourages us to see the silver lining with this uplifting St Paddy’s ad.
Better still, they promised to $500,000 to communities that have been affected by the outbreak.
Guinness|St Patrick’s Day|Ads and Promos
The Washington Post Gives Quarantine Cooking Tips
Mercedes-Benz – #StayAtHome
In this ad, Mercedes-Benz takes some time to say thank you to the people who’re providing vital services across the world. In some cases, Mercedes will be helping people get there as many workers will be driving to work in Mercedes vehicles.
But the brand says that for the rest of us, we’re best off leaving our cars sat in the drive. Normally, Mercedes encourages it’s customers to get out, see the world and go on an adventure. But here, they tell you that now’s the time to stay at home and to save adventuring for another day.
Mercedes-Benz|Thanks To Everyone|Ads and Promos
Budweiser – One Team
The beer brand knows we might all be struggling without sport due to the lockdown. In the ad, they use the nicknames of sports teams, like The Angels, The Giants and The Mavericks to reference frontline workers who are helping people in hospitals and by providing other vital services.
They also tell us at the end of the ad that they’ll be working with sports teams across the US to allow their stadiums to be used for blood drives throughout the Coronavirus crisis.
Budweiser|One Team|Ads and Promos
Vodafone Italy – Together
Vodafone|Together|Ads and Promos
Buffalo Wild Wings – Sports Live On
Sports bar chain Buffalo Wild Wings brings a bit of cheer with this ad. They show us how people are still practising their favourite sports indoors.
Despite not being able to go to the pitch, batting cage or ice rink, innovative fanatics are coming up with clever ways to keep themselves fit and healthy.
Buffalo Wild Wings|Sports Live On|Sports
Telia – Giving Small Businesses Free Ads
Finnish communications company Telia offered small businesses free ad space to tell us a bit about their company.
Small companies can do with all the help they can get right now and offering a chance for some of them to get their name out there is a really lovely gesture from Telia.
Telia|We Rise|Ads and Promos
ITV Thanks The NHS With This Ident
ITV showed some amazing appreciation for the NHS recently by including an ident that showed some love to the health service. Here’s how they did it.
It’s a lovely way to remind us of all the amazing work that the NHS does for us in times of need.
Chris Martin Streams A Gig In His Living Room
OK, so Chris Martin isn’t a brand, he’s in a band, but this idea was so lovely, we had to include it in this list.
Chris decided to set up his phone, grab his guitar and pull up a stool in front of his piano and start taking requests from his Instagram followers. He gave his fans a few cheery messages and wished everyone well. He played a few of his classic tracks, like Fix You & Viva La Vida.
Chris Martin|#TogetherAtHome|Music Videos
Simon Pegg & Nick Frost – The Plan (2020 Edition)
Nick Frost & Simon Pegg re-created “The Plan” scene from Shaun Of The Dead, amid the Coronavirus outbreak.
The foolproof plan proposed in the film was thought up to ensure that Simon and Nick’s characters would be safe in the zombie apocalypse. It set out a way that they could grab Simon’s girlfriend and mum and then go to The Winchester pub, have a nice cold pint and wait for all this to blow over. Some people thought that the same plan could be used to navigate the Covid-19 crisis, but after it was announced that pubs across the UK were closing (including many pubs actually called The Winchester), Nick and Simon had to come up with a new strategy…
The Plan|Simon Pegg & Nick Frost|Film
We’ve also got an act of kindness to give to you as well.
Why? Because we need to help each other through this.
There are a lot of charities, businesses and organisations facing an uncertain future right now. It’s easy to get overwhelmed by the doom and gloom, but we are optimists at heart and want to do our bit to support our community.
In the face of an economic downturn, marketing budgets tend to come under immediate pressure. So we want to help in the best way that our parent site, Nemorin, can: by creating video content. For free.
Our belief is that if you continue to advertise when times are tough, you will come out the other side stronger. To that end we are offering £5,000 worth of animation services to a maximum duration of 90 seconds to one organisation that needs it most. An animation to promote your business? Social media assets? We’ll create it for you at no cost.